Women in Indian TV serials have traditionally been placed at the center of narratives, mostly within domestic settings. However, the evolution of content over the years showcases a shift in how female characters are portrayed, gradually moving from traditional roles to more empowered ones.

Initially, women were predominantly shown as caretakers, mothers, and wives, often embodying idealistic values. Characters like Tulsi from "Kyunki Saas Bhi Kabhi Bahu Thi" became cultural icons, representing the ideal daughter-in-law in joint families JhanakWritten Story. These roles often reinforced stereotypes but also presented strong moral conflicts and decision-making power within the family.

In recent times, the portrayal of women has shifted. Characters are now often depicted as independent, career-oriented, and socially aware, offering a more nuanced portrayal. Shows such as "Bade Achhe Lagte Hain" and "Anupamaa" have characters that balance personal aspirations with familial responsibilities, reflecting the changing dynamics of modern Indian society.

Despite these advancements, challenges remain. Some serials continue to stick to regressive tropes, focusing on family conflicts and societal pressures. However, the gradual shift towards progressive narratives is undeniable, pushing female representation forward.